Getting Found By Birthmothers With Video Parent Profiles
Last week we talked about, How to Find Birthmothers Through Video Marketing, and explained why YouTube was important and how to create a parent profile video. Today we focus on how to post that video to YouTube in such a way that it will get found by pregnant women considering adoption. So let’s get right to it.
Creating Your Google and YouTube Accounts
The first thing you’ll want to do after you have your completed your adoptive parent profile video is to create a personalized Google account. By doing this you’ll have a Gmail, a Google+ account and access to create a YouTube channel. If you already have a Gmail account then you are half way there. You just go to the icon tab in the upper right hand corner of your browser when you’re signed into to Gmail and click on the YouTube Icon and that will take to your YouTube Set Up. There is some customization that you must do to your YouTube channel to optimize it to help both your channel and videos get found online. You’ll also want to personalize it by adding channel art and filling in the “About” section of the channel.
Uploading Your Video
Your video and channel are now complete, it’s time to upload your video. Uploading is easy. There is a huge button on the top left of the YouTube page when you are logged in that says “Upload a Video”. You’ll want to give your video a title and a description with links to your website, social sites and your online adoptive parent profile (like the ones offered through Reach Adoption) if you have one. To get the best results, its important to to properly optimize both your video and the upload settings prior to “Publishing” the video. Getting these settings right can be somewhat involved so be sure to include as much information as you can and fill out all of the fields. So your video is now uploaded but…
How Do I Get Found?
Here’s the tricky part: getting found by birthmothers online. Getting videos ranked is part science part art. It takes a lot of experience and knowing exactly what to look for and what to optimize on both the Video and YouTube channel. This fact is evident by the thousands of parent profile videos currently on YouTube that never rank for any search terms or Keywords a birthmother might type in when looking to place a child for adoption. To rank your video you’ll need to seek out SEO pros with experience in ranking videos. You’ll want to see examples of actual videos that they have ranked for other hopeful adoptive parents. This will demonstrate that they can produce the result of your video being ranked for actual terms birthmothers type in when searching online. These are the kinds or results you should be looking for:
If A Tree Falls…
You know the old saying. And it really applies to video. All of the YouTube facts shared last week make it clear that video should be part of your adoption marketing plan. There are 100’s of millions of videos on YouTube so you also want to make sure your video is served up in the search results in Google when potential birthmothers are looking to connect with prospective parents. Done correctly, you can ensure that you are not lost in the crowd and your video is heard. If you’d like to take out the guess work and learn more about how to affordably and get your video created and ranked online, click here.